An introduction to X from British Money Limited

British Money Limited (formally The British Life Office – the Scottish Life Insurance Company), is one of Europe’s oldest insurance companies; with a heritage of protecting people from financial ruin since 1896. It is financially sound, with a reputation for excellence that few businesses can match. It is owned and operated by Simon & Sara-Ann Burgess, who purchased British Money in 2010, following the sale of their previous, highly successful, business British Insurance.

Over recent years British Money has won more awards than virtually any other insurance provider. It has been put under the microscope by independent, high calibre judges and as a result, has been recognised for customer service, corporate social responsibility and business ethics, plus applauded for the contribution it has made to championing the cause of consumers with a market leading, socially responsible, insurance portfolio.

British Money strives to deliver a socially responsible insurance solution for those facing adversity; as well as an attempt to inject some light-hearted humour into an industry that is often dour and inflexible.

For example, British Money insured the first bear to be sighted in Bavaria for over 200 years. This German national symbol crossed the Italian border and was going to be shot, so they insured it for €1million to save its life.

In a similar vein, they are also Guinness World Record Holders, having insured Violet the Chicken for £1million. The Record, for insuring the world’s most valuable bird, was in response to threats to kill Violet by members of the Finchingfield Parish Council, following her alleged damage to a war memorial in the Essex village.

The numerous award wins, Guinness World Record and bear protection tactics illustrate British Monies resolve to remain the market leading provider of insurance; with an unrivalled level of knowledge, experience and expertise.

Why X was chosen by British Money Limited

X was chosen as a trading name and Registered Trade Mark by British Money Limited, with the expert assistance of leading design agency Areoff, because X is simple, straightforward and devoid of unnecessary complexity. In addition, X is concise, ubiquitous and it is widely believed that X conveys considerable gravitas and panache. To quote Leonardo da Vinci “Simplicity is the ultimate sophistication”.